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Thursday, September 15, 2016

Typography

New technique of typography is change art world.

What is typography?

Typography is the visual art of creating written words. Before the digital age, typography was a rather specialized craft that was confined to the worlds of book and magazine design and a range of advertising and public works.
Typography is often overlooked because it doesn't come off as glamorous as photo retouching and composite artwork. But its really the foundation of good design in advertising, print and web. It's also an intricate part of any good presentation, info graphics and motion graphic design.
Typography is severely under appreciated and undervalued (as are Graphic Designers).
Typing is power of design.to express words ideas visually.

Why Is Important Typography ?

Typography is absolutely everywhere. Just look at your phone, a billboard, your coffee cup, or even the different styles used in this blog post. Every font, letter, and character arrangement plays a part in determining how a message is conveyed.

The Anatomy of a Typeface

Each part of a letter has its own special term, similar to bones in a human body. Below, you’ll see three diagrams that explain the makeup of individual letters, how these elements interact with each other, and how they sit on a line.
Baseline: The line where the letters sit.
Cap height:The distance from the baseline to the top of the capital letter.
X-height: Located in between the baseline and the cap height, it's the height of the body of the lowercase letter. (In this case, it's the letters ‘a,' ‘u,' and ‘y.').
Bowl:The curved part of the character that encloses the circular or curved parts of some letters, like 'd,' 'b,' 'o,' 'D,' and 'B.' (In this case, it's that round shape sticking off the letter ‘a.').
Serif:The slight projection finishing off a stroke of a letter in certain typefaces. (In this case, it's that little foot sticking off the letter ‘l.').
Descender: The longest point on a letter that falls beyond the baseline.

Three most trick of typography

Kerning

Kerning is the amount of spacing between to letters.

Tracking

Tracking is very similar to kerning. Another adjustment to type that has been mentioned is tracking. that it is the spacing between individual characters, but tracking is the space between groups of letters rather than individual letters.

Leading

Leading is the spacing between the baselines of type. Leading is an essential design aspect that determines how text is spaced vertically in lines.

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